Twitter Launches ?Age Screening? With Buddy Media, Preventing Underagers From Following Registered Adult Brands

The next time you try to follow an alcohol company or other brand with age-restricted products who has?opted in to Twitter's new "Age Screening" system, you'll be required to submit your age, and won't be allowed to follow if you're too young. Nothing will change about who you already follow, but you'll be sent a DM with a link to submit your age upon your first new follow of an adult brand, and your age will then gate your future follows of brands who've signed up for age screening. You can try it yourself by going to follow Coors Light, Jack Daniels Honey, or Jim Beam?s Skinny Girl magarita. Buddy Media built the product in a partnership with Twitter after alcohol brands requested the microblogging service add the feature to protect them from legal scrutiny. Oddly though, adult brands can still advertise sweet, sweet booze, gambling, and pharmaceuticals to minors on Twitter.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/yvmuikVEmPY/

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